Look forward to some exciting times with Unichem Wellness!!
Unichem’s Flagship Brand Unienzyme forays in to OTC
In April last year, Unichem Laboratories Ltd announced its foray into the fast growing OTC market with the launch of the Unichem Wellness division. The first brand to move into the Unichem Wellness division was Unienzyme, a digestive enzyme which helps in relieving Indigestion and Gas. Unienzyme, launched in 1944, has a rich heritage in the Indigestion space. The brand has been in the prescription domain since launch and has a strong equity among doctors, trade and also consumers. Given that Unienzyme has been handed down from one generation to the next, word of mouth has also played a key role in making Unienzyme, a flagship brand. A true testimony to the effectiveness and safety of the product has been the high percentage of over the counter purchase made by consumers. The moment is ripe to take Unienzyme to the next level by leveraging the OTC potential for the brand.
On 10th September 2016, Unienzyme took a massive step in the OTC space with the launch of its TV campaign in Top Channels and Programs. This is a historic moment for the brand, Unienzyme, and also for Unichem.